*
StudentWiki
Y2 - Marketing in a global business world
24
documenten
11
tentamens
500+
meerkeuzevragen
Alle oefenvormen
Test je kennis
Kies een onderwerp en start een korte vragensprint.
Alle onderwerpen
15 willekeurige vragen
Start
Of kies een onderwerp
Chapter 1: Defining Marketing for the New Realities
Chapter 2: Developing and Implementing Marketing Strategies and Plans
Chapter 3: Capturing Marketing Insights and Forecasting Demand
Chapter 4: Creating Long-Term Loyalty Relationships
Chapter 5: Analyzing Consumer and Business Markets
Chapter 6: Identifying Market Segments and Targets
Chapter 7: Crafting the Brand Positioning and Competing Effectively
Chapter 8: Creating Brand Equity and Driving Growth
Chapter 9: Setting Product Strategy and Introducing New Offerings
Chapter 10: Designing and Managing Services
Chapter 11: Developing Pricing Strategies and Programs
Chapter 12: Designing and Managing Integrated Marketing Channels
Chapter 13: Managing Retailing, Wholesaling, and Logistics
Chapter 14: Designing and Managing Integrated Marketing Communications
Chapter 15: Managing Mass Communications
Vergrendeld
Chapter 16: Managing Digital Communications
Vergrendeld
Chapter 17: Managing Personal Communications
Vergrendeld
Chapter 18: Tapping into Global Markets
Vergrendeld
Lezen
Lezen
Summary
0/7
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Short summary
0/1
All chapters
Lectures
0/7
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Tutorials
0/7
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Bulletpoints
0/1
All chapters
Articles
0/1
All articles
Tentamen
Tentamen
Old exams
0/2
Exam 21 dec 2012
Exam 16 dec 2013
Mock exam
0/2
Mock exam 1
Mock exam 2
Test yourself
0/7
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Oefenen
Oefenen
Meerkeuze
Test je kennis
Alle oefenvormen
Test je kennis
Kies een onderwerp en start een korte vragensprint.
Alle onderwerpen
15 willekeurige vragen
Start
Of kies een onderwerp
Chapter 1: Defining Marketing for the New Realities
Chapter 2: Developing and Implementing Marketing Strategies and Plans
Chapter 3: Capturing Marketing Insights and Forecasting Demand
Chapter 4: Creating Long-Term Loyalty Relationships
Chapter 5: Analyzing Consumer and Business Markets
Chapter 6: Identifying Market Segments and Targets
Chapter 7: Crafting the Brand Positioning and Competing Effectively
Chapter 8: Creating Brand Equity and Driving Growth
Chapter 9: Setting Product Strategy and Introducing New Offerings
Chapter 10: Designing and Managing Services
Chapter 11: Developing Pricing Strategies and Programs
Chapter 12: Designing and Managing Integrated Marketing Channels
Chapter 13: Managing Retailing, Wholesaling, and Logistics
Chapter 14: Designing and Managing Integrated Marketing Communications
Chapter 15: Managing Mass Communications
Vergrendeld
Chapter 16: Managing Digital Communications
Vergrendeld
Chapter 17: Managing Personal Communications
Vergrendeld
Chapter 18: Tapping into Global Markets
Vergrendeld
Lezen
Tentamen
Oefenen
Y2 - Marketing in a global business world