Y2 - Marketing in a global business world

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Summary

Week 5

Universiteit van Amsterdam · Business Administration

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Chapter 12: Engaging Consumers and Communicating Customer Value
THE PROMOTION MIX
INTEGRATED MARKETING COMMUNICATIONS
ADVERTISING AND MAJOR ADVERTISING DECISIONS
OTHER ADVERTISING CONSIDERATIONS
PUBLIC RELATIONS
Chapter 13: Personal selling and sales promotion
Chapter 14 Direct Online Social Media and Mobile Marketing
DIRECT AND DIGITAL MARKETING
FORMS OF DIRECT AND DIGITAL MARKETING
MARKETING IN THE DIGITAL AGE
SOCIAL MEDIA AND MOBILE MARKETING
TRADITIONAL DIRECT MARKETING FORMS AND PUBLIC POLICY

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