Y2 - Marketing in a global business world

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Lectures

Week 2

Universiteit van Amsterdam · Business Administration

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Lecture 2: Connecting with Customers
Chapter 9 – New Product Development
Chapter 4 – Building long-term relationships.
Chapter 5 – Consumer Behavior
Feedback Lecture 2
Targeting – Chapter 6:
Mandatory Article for the week:
Practice Q from Quizzes – W1 Recap:

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