Y2 - Marketing in a global business world

Inhoud

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1. Chapter 1: Defining Marketing
2. Chapter 2: Developing Marketing Strategies and Plans
3. Chapter 3: Gathering Information and Scanning the Environment
4. Chapter 5: Creating Customer Value, Satisfaction and Loyalty
5. Chapter 6: Analyzing Consumer Markets
6. Chapter 8: Identifying Market Segments and Targets
7. Chapter 9: Creating Brand Equity
8. Chapter 10: Creating Brand Equity
9. Chapter 11: Dealing with Competition
10. Chapter 12; Setting Product Strategy
11. Chapter 13: Designing and managing services
12. Chapter 14: Developing pricing strategies and programs
13. Chapter 15: Developing and managing integrated marketing channels
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15. Hoofdstuk 17
16. Hoofdstuk 18
17. Hoofdstuk 19
18. Hoofdstuk 20
19. Hoofdstuk 22