Y2 - Marketing in a global business world

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Summary

Week 1

Universiteit van Amsterdam · Business Administration

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Chapter 1: Marketing - Creating customer value and engagement
Chapter 2: Company and marketing strategy: Preparing to build customer engagement, value, and relationships
Chapter 3: Analyzing the marketing environment
Chapter 4: Managing Marketing Information to Gain Customer Insights
MARKETING INFORMATION AND CUSTOMER INSIGHTS
ASSESING INFORMATION NEEDS AND DEVELOPING DATA
MARKETING RESEARCH
ANALYSING AND USING MARKETING INFORMATION
OTHER MARKETING INFORMATION CONSIDERATIONS

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