Y2 - Marketing in a global business world

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Summary

Week 3

Universiteit van Amsterdam · Business Administration

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Chapter 5: Understanding Consumer and Business Buyer Behaviour
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOUR
THE BUYER DECISION PROCESS
THE BUYER DECISION PROCESS FOR NEW PRODUCTS
BUSINESS MARKETS AND BUSINESS BUYER BEHAVIOUR
THE BUSINESS BUYER DECISION PROCESS
ENGAGING BUSINESS BUYERS WITH DIGITAL AND SOCIAL MARKETING
Chapter 6: Customer value-driven marketing strategy: creating value for target consumers
Chapter 7: Products, services, and brands

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