Y2 - Marketing in a global business world

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Summary

Week 4

Universiteit van Amsterdam · Business Administration

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Chapter 9: Pricing - understanding and capturing customer value
Chapter 10: Marketing channels -delivering customer value
Chapter 11 Retailing and Wholesaling
RETAILING
OMNI-CHANNEL RETAILING BLENDING IN STORE ONLINE MOBILE AND SOCIAL MEDIA CHANNELS
RETAILER MARKETING DECISIONS
RETALING TRENDS AND DEVELOPMENTS
WHOLESALING

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