Y1 - Strategy

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Summary

Week 4

Maastricht University · International Business

Y1 - Strategy

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Week 4
6.1 Business-Level Strategy: How to Compete for Advantage
6.2 Differentiation Strategy: Understanding Value Drivers
6.3 Cost Leadership Strategy: Understanding Cost Drivers
6.4 Business-Level Strategy and The Five Forces: Benefits and Risks
6.5 Blue Ocean Strategy: Combining Differentiation and Cost Leadership
6.6 Implication for Strategic Leaders
Chapter 6
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