Y1 - Strategy

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1. Literature discussion questions:
2. 1.What are some general downsides of the traditional approaches to measuring competitive advantage?
3. 2.What are benefits?
4. 3.To what extent is it sensible to measure competitive advantage at the corporate-level when diversified corporations ar
5. 4.Do you think business-to-business (B2B) firms have a same concern for sustainability and the triple bottom line as bus
6. 5.What are the implications for competitive advantage when firms also engage in pursuing social purposes?
7. 6.Economic performance is relatively easy to measure but how would you measure social and ecological performance of a fi
8. Chapter case "Patagonia: A Pioneer in Creating Shared Value" discussion questions
9. 1.Yvon Chouinard has had a tremendous influence on Patagonia over decades, initially by setting its strategy and culture
10. 2.What are the pros and cons of Patagonia going public? Which would you support—remaining private or going public? Expla
11. 3.Do you think businesses should pursue ESG goals such as combating climate change? Or should companies attempt to be as
12. The team project needs to incorporate the following elements: