Y1 - Strategy

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1. Literature discussion questions:
2. 1.Why is it important for any organization to study and understand its external environment?
3. 2.How do the five competitive forces in Porter’s model affect the average profitability of an industry?
4. 3.Analyze the soft drink industry using Porter’s model.
5. 4.What do you think has been the effect of COVID-19 on the external environment of firms (PESTEL)
6. Chapter-case 3 discussion questions
7. 1.How was an internet startup able to disrupt the hotel industry, long dominated by giants such as Marriott and Hilton,
8. 2.Why is it that PESTEL factors can have such a strong impact on the future of a business? Do you support legislation su
9. 3.Identify key PESTEL factors for Airbnb, and explain why they can have a significant impact (positive or negative) on t
10. 4.Airbnb argues that it merely operates a digital marketplace, and thus is not responsible for the content that users pl
11. Literature discussion questions:
12. 1.Why is it important to study the internal resources, capabilities, and activities of firms? What insights can be gaine
13. 2.Can resources that are bought in the market lead to a sustained competitive advantage? If so, under which circumstance
14. 3.How do you think Apple is using its dynamic capabilities to sustain a competitive advantage in a constantly changing e
15. Minicase 4 discussion questions: see textbook p. 516.
16. 1.Which music streaming service do you use, if any? Why are you using this particular service and not others? Are you a
17. 2.This MiniCase argues that Beats Electronics’ core competency lies in its marketing savvy and Dr. Dre’s coolness. Do yo
18. 3.This MiniCase provides three explanations for why Apple purchased Beats Electronics. Briefly summarize each of them. W
19. 4.Suppose you believe Apple bought Beats Electronics to bring Jimmy Iovine and Dr. Dre into Apple. What are the potentia
20. 5.If Beats Electronics’ core competencies are indeed intangibles, such as coolness and marketing savvy, do you think the