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Y1 - Strategy

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Week 4

Maastricht University · International Business

Y1 - Strategy

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  1. Literature discussion questions
  2. 1.What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?
  3. 2.How do economies of scale and economies of scope differ?
  4. 3.Can you come up with some examples to illustrate the difference?
  5. 4.Do you think Tesla followed a blue ocean strategy? If so: which actions did it take in the reduce, create, raise and e
  6. Minicase 6 discussion questions: see textbook p. 526.
  7. 1.Do you have any experience with Warby Parker (either through the free try-at-home program or visiting a store)? Why or
  8. 2.The four co-founders launched Warby Parker using a blue ocean strategy. Apply the eliminate-reduce-raise-create framew
  9. 3.Warby Parker generated a lot of customer excitement based on its pursuit of a blue ocean strategy. Focusing on value i
  10. 4.If Warby Parker can gain a competitive advantage, do you think the company can sustain it? Given the resources of gian

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Y1 - Strategy