Y1 - International Marketing for IB

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Summary

Week 7

Rijksuniversiteit Groningen · International Business

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Week 7
Chapter 14: Engaging consumers and communicating customer value - integrated marketing communication strategy
Chapter 15: Advertising and public relations - 2 marketing communication tools
Chapter 16: Personal selling and sales promotion (496-503}
Chapter 19 Part 2
Practice questions
Chapter 14
Chapter 15

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