Y1 - International Marketing for IB

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Summary

Week 3

Rijksuniversiteit Groningen · International Business

Inhoud

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Week 3
MARKETING STRATEGY
MARKET SEGMENTATION
MARKET TARGETING
DIFFERENTIATION AND POSITIONING
COMPETITOR ANALYSIS → find out all you can about competitors
COMPETITIVE STRATEGIES
BALANCING CUSTOMER AND COMPETITOR ORIENTATIONS
Chapter 7
Chapter 18
Answers

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