Y1 - International Marketing for IB

23documenten
25tentamens

Summary

Week 1

Rijksuniversiteit Groningen · International Business

Inhoud

De koppen uit dit document, op volgorde. Niet de inhoud zelf.

Week 1
WHAT IS MARKETING?
UNDERSTANDING THE MARKETPLACE AND CUSTOMER NEEDS (step 1)
DESIGNING A CUSTOMER-VALUE DRIVEN MARKETING STRATEGY AND PLAN
MANAGING CUSTOMER RELATIONSHIPS AND CAPTURING CUSTOMER VALUE
THE CHANGING MARKETING LANDSCAPE
COMPANY-WIDE STRATEGIC PLANNING: DEFINING MARKETING’S ROLE
DESIGNING THE BUSINESS PORTFOLIO
PLANNING MARKETING: PARTNERING TO BUILD CUSTOMER RELATIONSHIPS
MARKETING STRATEGY AND THE MARKETING MIX
MANAGING THE MARKETING EFFORT AND MARKETING RETURN ON INVESTMENT
Chapter 1
Chapter 2
Answers

Samen studeert beter

Lees het volledige document

* Door je aan te melden of in te loggen accepteer je de Algemene voorwaarden

Vakoverzicht

Start met de vakintroductie

Hey you,

We at StudentWiki.nl will be there to help you in the coming academic year, so that you can make it a success!

How are we going to do that? We will provide you with the best, most up-to-date and reliable summaries, lecture- and tutorial notes, so that you can study optimally. Both @ University and from home! Not only will we provide you with the summaries and transcriptions, but everything you need will be right here: old exams, practice questions, sample questions, flashcards etc. etc.

We will also help you with questions about how/what/where to study and get in touch with your fellow students via Whatsapp.

Join via this link

Here we will send the complete summary at the beginning of each block!

Greetings and good luck!