Y1 - International Marketing for IB

Inhoud

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1. Week 4
2. Chapter 8 - Products, Services, and Brands
3. What is a product?
4. Product and Service Decisions
5. Services Marketing
6. Branding strategy: Building strong Brands
7. Building strong brands
8. Chapter 9 - Developing New Products and Managing the Product Life Cycle
9. New product development strategy
10. The New Product Development Process This process follows eight major steps:
11. Managing new product development
12. Product Life-Cycle Strategies
13. Additional Product and Service Considerations
14. Week 5
15. Chapter 10 - Pricing: Understanding and Capturing Customer Value
16. What is Price?
17. Major Pricing Strategies
18. Other internal and external considerations affecting price decisions
19. Chapter 11 - Pricing Strategies: Additional Considerations
20. New Product Pricing Strategies Two broad strategies:
21. Product Mix Pricing Strategies Five product mix pricing situations:
22. Price Adjustment Strategies
23. Price changes
24. Week 6
25. Chapter 12 - Marketing Channels: Delivering Customer Value
26. Supply Chains and the Value Delivery Network
27. The Nature and Importance of Marketing Channels
28. How Channel Members Add Value
29. Channel behavior and organization
30. Channel design decisions

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