Y1 - Management of Organisations and Marketing

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Summary

Week 5

Maastricht University · International Business

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Chapter 11: Strategic Market Planning
11.1 Business Planning: Compose the Big Picture
11.2 Strategic Planning: Frame the Picture
11.3 Market Planning: Develop and Execute Marketing Strategy
11.4 Brand You: Planning Your Career
Chapter 12: Understand Consumer & Business Markets
12.1 The Consumer Decision-Making Process
12.2 Internal Influences on Consumers' Decisions

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