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Y1 - Management of Organisations and Marketing

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12tentamens
500+meerkeuzevragen

Summary

Week 4

Maastricht University · International Business

Y1 - Management of Organisations and Marketing

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Chapter 7: Organisation Design
7.1 Six Elements of Organisational Design
7.2 Mechanics & Organic Structures
7.3 Contingency Factors Affecting Structural Choice
7.4 Traditional Organisational Design Options
7.5 Organising for Flexibility in the 21st Century
Chapter 9: Welcome to the World of Marketing: Create and deliver Value
9.1 Marketing: What Is It?
9.2 When Did Marketing Begin? The Evolution of a Concept
9.3 The Value of Marketing & the Marketing of Value
9.4 Marketing as a Process
9.5 Brand You: A Framework for Managing Your Career
Chapter 10: Global, Ethical & Sustainable Marketing

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