Y1 - Int. to Behavioural Economics

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1. Opportunity Cost:
2. Real life examples of failing to incorporate opportunity costs
3. Why do we overlook opportunity costs
4. Sunk costs
5. Why Do People Fall for the Fallacy?
6. The Decoy Effect
7. Expansion Condition (Rational Choice Principle)
8. Other Variations of the Decoy Effect
9. Not All Third Options Are Decoys
10. Loss Aversion
11. Standard Economic Prediction:
12. Role of the Reference Point:
13. Endowment Effect
14. Value Function
15. Losses vs. Gains
16. Applications of the Value Function
17. Measuring the Endowment Effect in the Field
18. Heuristics and Biases
19. Adjustment and Anchoring
20. Adjustment Bias:
21. Anchoring Bias:
22. Diminishing sensitivity and Mental Accounting
23. Integrating or Segregating Outcomes
24. Diminishing Sensitivity to Gains
25. Mental Accounting
26. How Mental Accounting Works in Practice
27. 1. Mental Accounting and Time:
28. 2. Mental Accounting and Budgeting:
29. 3. House Money Effect:
30. Why Does This Matter?