Y1 - Introduction to Business

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Erasmus Universiteit · International Business Administration

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Chapter 1: The Concept of Business in Context
Chapter 2: Globalizing Business
Chapter 3: The Economy and the State
Chapter 4: Technology and Labour
Chapter 5: Cultural and Institutional Frameworks
Chapter 6: Organisational aspects of Business
Chapter 7: Management and leadership
Chapter 8: Strategy
Chapter 9: Business Ethics, Sustainability and Corporate Social Responsibility
Chapter 10: Innovation
Chapter 11: Operations
Chapter 12: Marketing
Chapter 13: Human Resource Management
Chapter 14: Finance and Accounting

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