Y1 - Introduction to Business

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Lectures

Week 8

Erasmus Universiteit · International Business Administration

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Lecture 8: What is strategy?
contingency
Rational approach
The absence of strategy
Emergent strategy
Video Lectures
Strategy
Mintzberg’s typology of strategies
Rational approach
Flexible approach
Creative approach
Similarities between the 3 approaches
Types of theory
Behavioral approach
Incremental/emergent approach
The ‘absence’ of strategy

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