Y1 - Introduction to Business

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Erasmus Universiteit · International Business Administration

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Chapter 1: The Concept of Business in Context
Chapter 2: Globalizing Business
Chapter 3: The Economy and the State
Chapter 4: Cultural and Institutional Frameworks
Chapter 5: Liability of outsidership, Resource-based view and Institutions
Chapter 6: AAA typology and Acquisitions
Chapter 7: Institutions and Governance
Chapter 8: Ethics and Social Responsibility
Chapter 9: Stakeholders and CSR
Chapter 10: Strategic Analysis
Chapter 11: Competitive Forces and Market Analysis
Chapter 12: Business-Level Strategy

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