Y3 - Digital Business Models

Inhoud

De koppen uit dit document, op volgorde. Niet de inhoud zelf.

1. Week 1
2. DBM 2
3. A best-case example of the group assignment
4. The DEMAND side of CANVAS→ Articles 6-10
5. Article 6: What is brand experience?
6. Brakus et al. 2009
7. Article 7
8. Felix et al. 2017
9. Article 8
10. Kietzmann et al. 2017
11. Article 9
12. Zogaj et al. 2023
13. Hypotheses 3-6
14. Article 10
15. Pappas 2016
16. Synthesis of articles on the Demand-side of CANVAS