Y3 - Digital Business Models

Inhoud

De koppen uit dit document, op volgorde. Niet de inhoud zelf.

1. Article 6 - Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (Bakus)
2. The Experience Concept in Consumer and Marketing Research
3. Conceptualizing Brand Experience
4. Dimensions of Brand Experience
5. Article 7 - Elements of strategic social media marketing: A holistic framework (R.Felix, 2016)
6. Article 8 - Social media? Get serious! Understanding the functional building blocks of social media (Kietzmann)
7. 2. The seven functional blocks of social media
8. 2.1 Identity
9. 2.2 Conversations
10. 2.3 Sharing
11. 2.4 Presence
12. 2.5 Relationships
13. 2.6 Reputation
14. 2.7 Groups
15. 3. Differences matter: The 4 C’s
16. 3.1 Cognize
17. 3.2 Congruity
18. 3.3 Curate
19. 3.4 Chase
20. Article 9 - Consumer Trust in B2C e-Commerce and the Importance of Social Presence: Experiments in e-Products and e-Serv
21. Article 10 - Marketing strategies, perceived risks, and consumer trust in online buying behavior (Pappas, 2016)