Summary
Week 3
Universiteit van Amsterdam · Business Administration
Y3 - Digital Business ModelsInhoud
De koppen uit dit document, op volgorde. Niet de inhoud zelf.
- Article 11 - Word of mouth and interpersonal communication: A review and directions for future research ( Berger, 2014 )
- Article 12 - What Makes Online Content Go Viral? (Berger, 2012)
- Article 13 - The Big Five, self-esteem, and narcissism as predictors of the topics people write about in Facebook status
- Article 14 - Influencers on Instagram: Antecedents and consequences of opinion leadership (Casalo, 2020)
- Article 15 - Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies (Hennin
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