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Y1 - Marketing I
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Chapter 1: Marketing: Creating Customer Value and Engagement
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Managing marketing information to gain customer insights
Chapter 5: Consumer Markets and Buyer Behavior
Chapter 6: Business Markets and Business Buyer Behavior
Chapter 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
Chapter 8: Products, Services, and Brands: Building Customer Value
Chapter 9: Developing New Products and Managing the Product Life Cycle
Chapter 10: Pricing: Understanding and Capturing Customer Value
Chapter 11: Pricing Strategies: Additional Considerations
Chapter 12: Marketing Channels: Delivering Customer Value
Chapter 13: Retailing and Wholesaling
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
Chapter 15: Advertising and Public Relations
Chapter 17: Direct, Online, Social Media, and Mobile Marketing
Chapter 18: Creating Competitive Advantage
Chapter 19: The Global Marketplace
Chapter 20: Sustainable Marketing: Social Responsibility and Ethics
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Schema's
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SWOT-analysis
Summary
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Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Short summary
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All chapters
Lectures
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Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Key terms
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All chapters
Tentamen
Tentamen
Practice questions
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chapter 19 mcq
Oefenen
Oefenen
Meerkeuze
Test je kennis
Alle oefenvormen
Test je kennis
Kies een onderwerp en start een korte vragensprint.
Alle onderwerpen
15 willekeurige vragen
Start
Of kies een onderwerp
Chapter 1: Marketing: Creating Customer Value and Engagement
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Managing marketing information to gain customer insights
Chapter 5: Consumer Markets and Buyer Behavior
Chapter 6: Business Markets and Business Buyer Behavior
Chapter 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
Chapter 8: Products, Services, and Brands: Building Customer Value
Chapter 9: Developing New Products and Managing the Product Life Cycle
Chapter 10: Pricing: Understanding and Capturing Customer Value
Chapter 11: Pricing Strategies: Additional Considerations
Chapter 12: Marketing Channels: Delivering Customer Value
Chapter 13: Retailing and Wholesaling
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
Chapter 15: Advertising and Public Relations
Chapter 17: Direct, Online, Social Media, and Mobile Marketing
Chapter 18: Creating Competitive Advantage
Chapter 19: The Global Marketplace
Chapter 20: Sustainable Marketing: Social Responsibility and Ethics
Lezen
Tentamen
Oefenen
Y1 - Marketing I