Lectures
Week 4
Vrije Universiteit · Economics and Business Economics
Y1 - Marketing IInhoud
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- Week 4.1: Marketing mix – PRICE
- L1: Describe the major strategies for pricing new products
- L2: Explain how companies find a set of prices that maximizes the profits from the total product mix
- L3: Discuss how companies adjust their prices to take into account different types of customers and situations
- L4: Discuss the key issues related to initiating and responding to price changes
- L5: Overview the social and legal issues that affect pricing decisions
- Week 4.2: Marketing mix – PLACE
- L1: Explain why companies use marketing channels and discuss the functions these channels perform
- L2: Discuss how channel member interact and how they organize to perform the work of the channel
- L3: identify the major channel alternatives open to a company
- L4: Explain how companies select, motivate and evaluate channel members
- L5: Discuss the nature and importance of marketing logistics and integrated supply chain management
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