Lectures
Week 5
Vrije Universiteit · Economics and Business Economics
Y1 - Marketing IInhoud
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- Week 5.1 marketing mix – PROMOTION
- L1: Define the five promotion mix tools for communicating customer value
- L2: Discuss the need for integrated marketing communications
- L3: Outline the communication process and the steps in developing effective marketing communications
- L4: Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix
- Week 5.2 marketing mix – PROMOTION IN DEPTH
- L1: Define the role of advertising in the promotion mix
- L8: Explain how sales promotion campaigns are developed and implemented
- Week 5.2: Guest lecture (PHILIPS)
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