Y2 - CrossCultural Management

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Summary

Week 5

Rijksuniversiteit Groningen · International Business

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Chapter 6: Culture and Styles of Management
6.1 Management of Tasks and Cultural Values
6.2 Other Views on Cultural Values
Chapter 11: Culture and International Marketing Management
11.1 Marketing in a Cross-Cultural Environment
11.2 Marketing Communication Across Borders – Promoting Brands Internationally

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