Y2 - Digital Transformation in IB

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Summary

Week 4

Rijksuniversiteit Groningen · International Business

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4.1 Data as Intangible Asset
4.2 Every Business Needs a Data Strategy
4.3 New Tools to Wrestle Unstructured Data
4.5 Three Myths of Big Data
4.6 Where to Find the Data You Need
4.7 Turning Customer Data into Business Value: Four Templates
4.8 Tool: The Data Value Generator
4.8 Organizational Challenges of Data
4.9 Summary

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