Y2 - Digital Transformation in IB

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Summary

Week 2

Rijksuniversiteit Groningen · International Business

Inhoud

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2.1 Rethinking Customers
2.2 The Customer Network Paradigm
2.3 The Marketing Funnel and the Path to Purchase
2.4 The Five Core Behaviors of Networked Customers:
2.5 The Customer Network Strategy Generator
2.6 Adding New Skills and Replacing Old Habits
2.7 Bridging Silos
2.8 Summary

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