Y1 - Organisation and Strategy

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Week 6

Erasmus Universiteit · Int. Economics and Business Economics

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Understanding Competitive Advantage through Innovation
What is Innovation?
Types of Innovation
How Does Innovation Happen?
Innovation and Market Dynamics: Creative Destruction
Hypercompetition and the Shrinking Advantage
Why Do Firms (Not) Innovate?
The Market for Ideas and Innovation
Firm Size and Innovation Strategy
Sustainable Innovation and Dynamic Capabilities
Case Study: Google vs. Yahoo

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