Y3- Cultural Industries for Business

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1. Week 5
2. CCI & Technological Change
3. Innovation
4. When market information constitutes fields: Sensemaking of markets in the commercial music industry - Anand & Peterson (
5. Background theory
6. Characteristics of MIR
7. Uses of MIR to sensemaking
8. MIR before 1991: Billboard 200 album chart
9. MIR before 1991: Was Billboard reliable?
10. MIR 1991: the introduction of SoundScan
11. Impact on Independent Labels
12. Sensemaking after SoundScan
13. Conclusions
14. The blockbuster strategy: offline
15. Long tail theory
16. The long tail theory in practice
17. Explaining the findings
18. Implications — ‘’Producers’’
19. Implications — ‘’Retailers’’
20. Web-based experiments for the study of collective social dynamics in cultural markets — Salganik & Watts (2009)
21. Collective social dynamics
22. Explaining hits and flops
23. Experimental design — An artificial cultural market
24. Interpretation of findings
25. Six ways to find new music
26. Take-home messages