Y3- Cultural Industries for Business

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1. Week 3
2. Marketing & Creative and Cultural Industries
3. (1) Robust identities or nonentities? Typecasting in the feature film labor market
4. Typecasting - Should I be worried about being typecast?
5. (2) Strategic orientation and firm performance in an artistic environment
6. Performance Measures
7. (3) Third-party signals and sales to expert-agent buyers: Quality indicators in the contemporary visual arts market
8. (4) Understanding the bond of identification: Investigating its correlates among art museum members
9. Social Identity Theory
10. “maintains that in addition to a personal identity , the self-concept is also composed by a social identity ”
11. Organizational Identification vs. Brand Loyalty
12. Key Takeaways
13. STRATEGIES TO CREATE Organizational Identification