Y1 - Cross Cultural Marketing

Inhoud

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1. Chapter 4: Market Attractiveness
2. 4.1 Market Segmentation Challenges
3. 4.2 Introduction
4. 4.3 Market Attractiveness
5. 4.4 What Are Markets?
6. 4.5 Why Segment and Target Markets?
7. 4.6 Criteria for Determining Good Market Segments
8. 4.7 Segmentation Approaches
9. 4.8 Segmentation in Business Markets
10. 4.9 Target Marketing
11. 4.10 Targeting Strategies
12. 4.11 Positioning
13. 4.12 Repositioning
14. 4.13 The Five-Stage STP Process
15. 4.14 Summary
16. Chapter 5: Marketing Research
17. 5.1 Marketing Research Challenges
18. 5.2 Introduction
19. 5.3 Definitions
20. 5.4 The Use and Value of Marketing Research
21. 5.5 The Marketing Research Process
22. 5.6 Ethics in Marketing Research
23. 5.7 Areas of Marketing Research
24. 5.8 Sales Research and Forecasting
25. 5.9 Distribution Research
26. 5.10 Product and Brand Research
27. 5.11 Pricing Research
28. 5.12 Advertising and Promotions Research
29. 5.13 Media Habits
30. 5.14 Secondary Research

En nog 18 onderwerpen.