Y2 - Accounting for Managerial Decision Making

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1. CHAPTER 10: PRICING DECISIONS AND PROFITABILITY ANALYSIS
2. Summary
3. THE ROLE OF COST INFORMATION IN PRICING DECISIONS
4. A PRICE-SETTING FIRM FACING SHORT RUN PRICING DECISIONS
5. A PRICE-SETTING FIRM FACING LONG-RUN PRICING DECISIONS
6. Pricing non-customized products/services
7. Pricing non-customized products/services using target costing
8. A PRICE-TAKING FIRM FACING SHORT-RUN PRODUCT MIX DECISIONS
9. A PRICE-TAKING FIRM FACING LONG-RUN PRODUCT MIX DECISIONS
10. LIMITATIONS OF COST-PLUS PRICING
11. REASONS FOR USING COST-PLUS PRICING
12. PRICING POLICIES
13. CUSTOMER PROFITABILITY ANALYSIS
14. APPENDIX