Tutorials
Tutorial 6
Maastricht University · International Business
Y2 - Marketing ManagementInhoud
De koppen uit dit document, op volgorde. Niet de inhoud zelf.
- Court et al. (2009), The Consumer Decision Journey
- Batra and Keller (2016), Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
- Hilken et al. (2018), Making omnichannel an augmented reality: the current and future state of the art
- Optional Preparation Materials : Killian and McManus (2015), A marketing communications approach for the digital era: Ma
- Kuhnl et al. (2019), Effective customer journey design: consumers’ conception, measurement, and consequences
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