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Tutorial 3
Maastricht University · International Business
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- Bajaj and Bond (2017), Beyond Beauty: Design Symmetry and Brand Personality Links to an external site.
- Luffarelli et al. (2019a), A Study of 597 Logos Shows Which Kind is Most EffectiveLinks to an external site.
- Luffarelli et al. (2019b), Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand EquityLinks to an
- Kim and Lim (2018), A comprehensive review on logo literature:research topics, findings, and future directionsLinks to a
- Video: The Wall Street Journal (2023), Inside Burger King’s New Logo StrategyLinks to an external site.
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