Y2 - Empirical Marketing

25documenten
1tentamen

Lectures

Week 1

Erasmus Universiteit · Int. Economics and Business Economics

Inhoud

De koppen uit dit document, op volgorde. Niet de inhoud zelf.

Lecture 1
Lecture 2: Customers Heterogeneity. All customers differ.
Evolution of Approaches for managing customer heterogeneity
Segmenting, Targeting, and Positioning (STP) approach
Segmenting
Segmenting steps
Positioning

Samen studeert beter

Lees het volledige document

* Door je aan te melden of in te loggen accepteer je de Algemene voorwaarden

Vakoverzicht

Start met de vakintroductie

Hey you,

We at StudentWiki.nl will be there to help you in the coming academic year, so that you can make it a success!

How are we going to do that? We will provide you with the best, most up-to-date and reliable summaries, lecture- and tutorial notes, so that you can study optimally. Both @ University and from home! Not only will we provide you with the summaries and transcriptions, but everything you need will be right here: old exams, practice questions, sample questions, flashcards etc. etc.

We will also help you with questions about how/what/where to study and get in touch with your fellow students via Whatsapp.

Join via this link

Here we will send the complete summary at the beginning of each block!

Greetings and good luck!