Inleiding in de bedrijfskunde 2

Inhoud

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1. 8.1 The Strategically Relevant Components of an Organization’s Macro-Environment
2. 8.2 Thinking Strategically About An Organization’s Industry and Competitive Environment
3. 8.3 Identifying competitors, potential rivals and subsititutes
4. 8.4 Competitive pressures created by the rivalry among competing sellers
5. 8.5 Competitive Pressures Associated with the Threat of New Entrants
6. 8.6 Competitive Pressures from the Sellers of Substitute Products
7. 8.7 Competitive Pressures Stemming from Supplier Bargaining Power
8. 8.8 Competitive Pressures Stemming from Buyer Bargaining Power and Price Sensitivity
9. 8.9 Competitive Pressures Stemming from Complementary Products and Services
10. 8.10 Analysing Industry Dynamics
11. 8.11 Scenario Planning
12. 8.12 A Different View – Finding Uncontested Strategic Space: Blue Ocean Strategy