Y1 - Management of Organisations and Marketing

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Summary

Week 5

Maastricht University · Economics and Business Economics

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Chapter 9: Welcome to the World of Marketing: Create and deliver Value
9.1 Marketing: What Is It?
9.2 When Did Marketing Begin? The Evolution of a Concept
9.3 The Value of Marketing & the Marketing of Value
9.4 Marketing as a Process
9.5 Brand You: A Framework for Managing Your Career
Chapter 10: Global, Ethical & Sustainable Marketing

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