Y2 - Business Information Systems

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Summary

Chapter 4

Vrije Universiteit · International Business Administration

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Chapter 4
What is business-to-consumer EC?
What are the main business and revenue models that rely on the internet?
What is e-tailing?
What is Internet marketing?
How can companies use their own web-pages?
How to implement marketing strategies for a website?
What are the main trends?
What is mobile commerce?
What are the main trends?
How to manage finances and legal issues?
Which forms of payment can be used?
How to prevent fraud?
Which legal issues should be considered?

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