Y1 - Foundations of International Marketing

26documenten
4tentamens
100+flashcards
100+meerkeuzevragen

Lectures

Week 4

Erasmus Universiteit · International Business Administration

Inhoud

De koppen uit dit document, op volgorde. Niet de inhoud zelf.

Marketing in Action: Lidl's "Dill" restaurant
Targeting
The Importance-Performance Model (IPM)
Segment attractiveness
Positioning
The 5-Box Positioning Statement
Positioning with the 4Ps and the perceptual map
Caveat: beliefs are hard to move

Samen studeert beter

Lees het volledige document

* Door je aan te melden of in te loggen accepteer je de Algemene voorwaarden

Vakoverzicht

Start met de vakintroductie

Hey you,

We at StudentWiki.nl will be there to help you in the coming academic year, so that you can make it a success!

How are we going to do that? We will provide you with the best, most up-to-date and reliable summaries, lecture- and tutorial notes, so that you can study optimally. Both @ University and from home! Not only will we provide you with the summaries and transcriptions, but everything you need will be right here: old exams, practice questions, sample questions, flashcards etc. etc.

We will also help you with questions about how/what/where to study and get in touch with your fellow students via Whatsapp.

Join via this link

Here we will send the complete summary at the beginning of each block!

Greetings and good luck!