Lectures
Week 3
Universiteit van Amsterdam · Business Administration
Y1 - Principles of Economics and Business 1Inhoud
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- Lecture 3: 'Business Strategy' - with keynote lecturer Alexander Rinnooy Kan
- 2. The Firm’s Crucial Role: Adding Value to Society
- 3. Two Ways of Viewing the Firm
- 4. Four Crucial Questions about the Firm
- 5. The Business Sciences: Tools for Understanding the Firm
- 7. The Firm’s Challenges
- 8. Perspectives on Business
- Lecture 3: Strategy of the Firm and Personal Pricing
- Opening case: should AI firms be allowed to coordinate?
- Economic profit versus accounting profit
- Entry, exit and shutdown
- Industry supply: increasing, constant and decreasing costs
- Coase: The Nature of the Firm (Economica, 1937)
- How big can a firm get?
- What is a firm? (with Alexander Rinnooy Kan)
- Reading: Friedman, The Social Responsibility of Business Is to Increase Its Profits (NYT, 1970)
- The stakeholder turn
- Price discrimination
- Perfect price discrimination
- Tying and bundling
- Dynamic pricing: Ticketmaster and Oasis
- Personal pricing: Uber
- Concluding remarks
- Preview of Week 4
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